Selby 3 Swans Sportive

The Selby 3 Swans Sportive, organised by Velo29 Events, is a one-day cycling sportive in Selby, North Yorkshire that offers three signed routes for a wide range of riders. The event raises funds for Yorkshire Cancer Research, with 20% of entry fees donated to the charity, and includes chip-timed results and a finisher medal for participants. All routes provide feed stations, mechanical and medical support, and post-ride food and drink including a BBQ and beer, creating a supportive day for both first-time and experienced sportive riders.

Pre-event communications and strict booking steps are a core feature: riders must complete a pre-event questionnaire and book a time slot in advance, there are no entries on the day, and organisers send targeted pre-event emails with rider numbers and time-slot links. The event also promotes a 2026 Series Jersey offer for riders who book three Velo29 sportives, with stock and postage conditions noted, and the organiser advises use of public parking near the HQ (YO8 4NX) with riders proceeding to the start area. The sportive typically attracts several hundred riders and is promoted as a friendly, varied route choice suitable for different riding goals and abilities.